what we do
The breakthrough of mobile broadband forces the telecommunications industry through fundamental transformation. As mobile data services become the primary source of revenue growth, it is becoming apparent that the successful and sustainable business case for mobile broadband will determine the long term profitability of the entire operator.

An essential ingredient of successful business model innovation and as such a critical competitive advantage of tomorrow's mobile operators is the ability to clearly understand and shape the economics of mobile broadband.

Our clients gain a competitive edge by revealing the barriers of their sustainable profitability and re-inventing the “wheel” under their businesses. We help the industry players in achieving sustainable profitability by delivering specialist consulting services in combination with our integrated profitability modeling software framework.
keys to our success

In-depth expertise in both technology and commercial aspects of mobile network infrastructure

Proven fixed and mobile telecommunications market demand analysis methodology

Multidisciplinary approach to close mindset and competence discontinuities between technology, marketing, finance and supply chain management functions

latest news & upcoming events
Rewheel interviewed by The New York Times on the sale of Nokia's modem business
Nokia's wireless modem business has been hurt by Chinese competition
[07 July 2010]
Rewheel supporting Russian Yota Group in LTE network procurement
The world's second largest WiMAX operator is migrating to LTE
[21 May 2010]
Rewheel runs mobile data business case workshop during the WiMAX Global Congress
Join us in Amsterdam, from 15th to 17th of June 2010
[25 April 2010]
Rewheel in the International Herald Tribune on the profitability of HSPA+ and LTE
Mobile Data, the Next Generation: High Speeds but at What Cost?
[15 February 2010]
Rewheel on the economics of operators' LTE investments (CIOL magazine)
Gear makers need to fundamentally change their commercial equipment pricing approaches in order to deliver on the promise of slashing cost per MB
[11 February 2010]
Rewheel on TeliaSonera's LTE deal (REUTERS)
"It gives the message to the market that not only NSN's portfolio matches the key technology selling points of the Chinese, but that NSN is also ready to match Huawei's commercial flexibility."
[13 January 2010]
Rewheel on Telenor's combined GSM/LTE network deal (FORBES Magazine)
"Their decision demonstrates that the economic benefits of moving to a combined infrastructure are simply too large to ignore"
[05 November 2009]
Rewheel commenting on NSN's restructuring (REUTERS)
"To match the commercial flexibility demonstrated by Chinese vendors, NSN had to cut back its costs"
[03 November 2009]
Rewheel on the surge of mobile data traffic (Telecom Genie)
Vendors face growing pressure from the operators to renegotiate the 'pay as you grow' network capacity pricing mechanisms
[28 October 2009]
Strengthened Rewheel presence in Africa & Middle East
Rewheel and Sparkx Consulting joined forces under Rewheel's name
[12 October 2009]
Rewheel on the unsustainability of current telecom infrastructure supplier pricing models (Cellular-News)
"If software license unit prices had been calibrated to the pre-mobile broadband era subscriber usage levels, there is a real chance that the incremental license fees paid to the suppliers will eventually exceed the incremental retail revenues that the operator gains by acquiring new mobile data users."
[02 September 2009]
Rewheel on the Swedish mobile broadband usage trends (Cellular-News)
"Rewheel points out that network operators must align their production costs and supply chain with the incremental revenue potential of mobile data."
[03 August 2009]