who we are
A group of highly experienced commercial, technology, procurement and financial industry experts teamed up in Rewheel, all passionate for forging an unmatched multidisciplinary task force that can add great value even to the most advanced and demanding clients.

The buy-in from our clients' top management alone is not sufficient for achieving tangible and sustainable profitability improvement or business turnaround. We always strive to engage with the key engineers and commercial experts as well in order to ensure that the new strategies can be executed and delivered againts.
Antonios Drossos
Antonios is Rewheel's co-founder and managing partner. For the last 12 years he led mobile industry projects in the areas of strategy, business case appraisals and vendor selections. He has previously worked for Nokia Networks, a Vodafone joint venture in Sweden and two Scandinavian telecom management consulting firms: Northstream and Omnitele. Prior to founding Rewheel Antonios headed the business consulting unit of Omnitele.
Pal Zarandy
Pal is a co-founding senior partner at Rewheel. He has gained over 12 years of experience from both the technology and the commercial sides of the industry. He has previously worked for Ericsson Research and Vodafone Hungary, where he was in charge of company wide management of the technical and commercial mobile broadband launch. Prior to founding Rewheel, he was principal consultant at a Finnish telecom consulting firm.
Press and media coverage
Top 1% of Mobile Users Consume Half of World’s Bandwidth
The New York Times / International Herald Tribune
[January 2012]
Rewheel on Nokia's turnaround chances
The New York Times / International Herald Tribune
[June 2011]
TelecomTV - Executive Insight
The rise of small cells disrupting macro network vendor pricing models
[13 April 2011]
IIR Mobile Data Offloading Conference
Chairing and network economics workshop, Berlin, June'11
[01 April 2011]
Rewheel at Eurasia Com 2011
Timelines For LTE in Turkey
[21 January 2011]
Operators with lowest incremental cost for mobile data will be the winner
Rewheel interviewed by Telecom TV
[26 November 2010]
Rewheel on Telecom TV Live
Making money with LTE, Speed-tiers vs volume caps. Click to view.
[23 November 2010]
Volume caps to undermine efforts to monetise data - study
Rewheel's findings in Telecompaper (subscription required)
[22 November 2010]
Will LTE push up operators' capital spending?
Click to read Rewheel's opinion reported by REUTERS
[12 November 2010]
Mobile telecom margins safe in data surge - study
REUTERS reporting Rewheel's case study findings presented at Mobile Broadband World 2010
[28 September 2010]
Rewheel to chair Telecoms Cost Allocation & Profitability Analysis Conference
The telecoms regulator and operator targeted IIR event will take place in London, 6th-9th December 2010
[20 September 2010]
Rewheel interviewed by The New York Times on the sale of Nokia's modem business
Nokia's wireless modem business has been hurt by Chinese competition
[07 July 2010]
Rewheel supporting Russian Yota Group in LTE network procurement
The world's second largest WiMAX operator is migrating to LTE
[21 May 2010]
Rewheel runs mobile data business case workshop during the WiMAX Global Congress
Join us in Amsterdam, from 15th to 17th of June 2010
[25 April 2010]
Rewheel on the economics of operators' LTE investments (CIOL magazine)
Gear makers need to fundamentally change their commercial equipment pricing approaches in order to deliver on the promise of slashing cost per MB
[11 February 2010]
REUTERS FACTBOX on LTE
... released ahead of the Mobile World Congress 2010, based on Rewheel's insights
[10 February 2010]
Rewheel on TeliaSonera's LTE deal (REUTERS)
"It gives the message to the market that not only NSN's portfolio matches the key technology selling points of the Chinese, but that NSN is also ready to match Huawei's commercial flexibility."
[13 January 2010]
Rewheel on Telenor's combined GSM/LTE network deal (FORBES Magazine)
"Their decision demonstrates that the economic benefits of moving to a combined infrastructure are simply too large to ignore"
[05 November 2009]
Rewheel commenting on NSN's restructuring (REUTERS)
"To match the commercial flexibility demonstrated by Chinese vendors, NSN had to cut back its costs"
[03 November 2009]
Rewheel on the surge of mobile data traffic (Telecom Genie)
Vendors face growing pressure from the operators to renegotiate the 'pay as you grow' network capacity pricing mechanisms
[28 October 2009]
Strengthened Rewheel presence in Africa & Middle East
Rewheel and Sparkx Consulting joined forces under Rewheel's name
[12 October 2009]
Rewheel on the unsustainability of current telecom infrastructure supplier pricing models (Cellular-News)
"If software license unit prices had been calibrated to the pre-mobile broadband era subscriber usage levels, there is a real chance that the incremental license fees paid to the suppliers will eventually exceed the incremental retail revenues that the operator gains by acquiring new mobile data users."
[02 September 2009]
Rewheel on the Swedish mobile broadband usage trends (Cellular-News)
"Rewheel points out that network operators must align their production costs and supply chain with the incremental revenue potential of mobile data."
[03 August 2009]